Finding real content these days might be challenging in a world where social media and search algorithms rule the roost. This website was created with the purpose of showcasing the top marketing content available. The top email marketing blogs that were previously highlighted on Fussyly are compiled here.
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| Email marketing blogs for 2025 |
Many firms still rely heavily on email marketing campaigns, especially those that provide business-to-business (B2B) goods and services. With an average return on investment (ROI) of $42 for every dollar invested, sales success is still a very cheap technique, even though only 1.22% of sales emails result in a conversion. This return on investment (ROI) makes the business valuable as it grows, and digital marketing automation makes it possible.
Numerous blogs provide assessments of the newest email marketing automation systems and tools, tips on how to improve your email marketing efforts, and guidance on how to optimize campaigns. How can you determine who to trust when there is so much variety available?
The following post provides a summary of the content found in some of the most helpful and fascinating email marketing blogs that we have compiled.
In order to establish standards by which to evaluate the potential websites, let's first determine what constitutes a useful email marketing blog.
What to look for in email marketing blogs
Here’s what we believe makes for a good blog:
While there are other features that make a blog worth reading, we believe these eight qualities make for a perfectly composed blog article. Now let’s look at the contenders.
Top 15 email marketing blogs to follow in 2025
Here are 15 great email marketing blogs to learn from:
1. Litmus Blog
Litmus is a comprehensive email marketing solution, and it's obvious that their blog is a component of their approach to attracting new customers. Nonetheless, their blog offers a variety of succinct, sharp email marketing advice, and they post multiple pieces every week. Discursive articles on subjects including email customization, design and marketing trends, and current technological advancements like Gmail's pre-fetching of photos, which can impact your email open numbers, have been published recently by Litmus.
The well-written articles on Litmus are arranged by subject for convenient searching, and the reading time is shown. There are links to the sources for the data that is quoted there. This is made apparent in articles that specifically address Litmus partners and products.
The well-written articles on Litmus are arranged by subject for convenient searching, and the reading time is shown. There are links to the sources for the data that is quoted there. This is made apparent in articles that specifically address Litmus partners and products.
2. Iterable’s Blog
Every five to seven days, fresh articles are posted on the blog of Iterable, an omnichannel marketing platform. They tend to be more current and cover a wider range of topics than email campaigns alone. For example, a post about "trendjacking" mentions Wordle's incredible recent popularity in the last few weeks.
The majority of Iterable's articles are authored by in-house authors, but occasionally guest writers contribute their unique voices and opinions to make the articles enjoyable to read. Additionally, compared to many rival blogs, their writings are typically lengthier and more in-depth. Additionally, they are arranged into useful categories, such as company, product, engineering, customer experience, etc.
The majority of Iterable's articles are authored by in-house authors, but occasionally guest writers contribute their unique voices and opinions to make the articles enjoyable to read. Additionally, compared to many rival blogs, their writings are typically lengthier and more in-depth. Additionally, they are arranged into useful categories, such as company, product, engineering, customer experience, etc.
You should read this blog if email marketing is only a small part of your omnichannel marketing plan.
3. SendGrid Email Deliverability Blog
An email automation tool from Twilio called SendGrid has a blog under the name "The Full Send." Their works are often brief, lasting three to eight minutes to read, much like Litmus's. Compared to some more general blogs, they are noticeably more focused on email marketing issues.
There are some unique and highly targeted themes, such how to write an invoice email and how to utilize emojis in email campaigns, that are written by renowned authors. Certain articles have links to particular SendGrid templates. For junior employees who are just starting out, there is a lot of emphasis on how to write effective emails for particular marketing objectives.
There are some unique and highly targeted themes, such how to write an invoice email and how to utilize emojis in email campaigns, that are written by renowned authors. Certain articles have links to particular SendGrid templates. For junior employees who are just starting out, there is a lot of emphasis on how to write effective emails for particular marketing objectives.
4. EmailOctopus Blog
The blog of email platform Octopus, which serves non-profit organizations and brands in the entertainment sector, is geared for those who write emails for certain objectives. These consist of creating client surveys, growing mailing lists, and capturing leads. Additionally, there are up-to-date articles on industry advancements, such as the Google Ads award for NGOs, which is seen here.
The articles follow a methodical approach to creativity and are thorough, useful, and well-illustrated. This blog, which releases new content around every three to six days, is extremely professional because the authors are identified and references are correctly connected.
The articles follow a methodical approach to creativity and are thorough, useful, and well-illustrated. This blog, which releases new content around every three to six days, is extremely professional because the authors are identified and references are correctly connected.
5. Klayvio Blog
The well-known e-commerce email marketing tool Klayvio uses strong headlines and large, vibrant images in its blog posts. This is an illustration: "DTC, Sex, and Drugs: Why 'Taboo' Brands Are Controlling Marketing."
Seven headers, such as "Email Marketing," "SMS Marketing," and "Acquisition," are used to group their articles. Key themes are emphasized using quotes from prominent figures in the field, and the articles are thorough without being overbearing.
A nice variety of brand examples are included in their "how to" pieces, and the interview-style elements are a terrific touch. In a somber yet readable language, Kayvio strikes a good balance between entertaining and educational.
Seven headers, such as "Email Marketing," "SMS Marketing," and "Acquisition," are used to group their articles. Key themes are emphasized using quotes from prominent figures in the field, and the articles are thorough without being overbearing.
A nice variety of brand examples are included in their "how to" pieces, and the interview-style elements are a terrific touch. In a somber yet readable language, Kayvio strikes a good balance between entertaining and educational.
6. beehiiv's blog
For email marketers who want to step up their game, the beehiiv blog is a must-read. From content optimization to sophisticated growth strategies, their writings offer helpful, down-to-earth guidance.
I like how they focus on data-supported tactics rather than theoretical platitudes. So, whether you want to increase audience engagement, enhance deliverability, or optimize income potential, they have you covered.
Their blogs on email marketing cover everything from high-level list segmentation and lifecycle strategies to short suggestions for structuring newsletters. So, their thoughts will be spot on regardless of where you are in your program.
I like how they focus on data-supported tactics rather than theoretical platitudes. So, whether you want to increase audience engagement, enhance deliverability, or optimize income potential, they have you covered.
Their blogs on email marketing cover everything from high-level list segmentation and lifecycle strategies to short suggestions for structuring newsletters. So, their thoughts will be spot on regardless of where you are in your program.
The group is quite knowledgeable. Additionally, they continuously update with industry benchmarks and new developments to keep you ahead of the curve.
7. ActiveCampaign Blog
Although you have to scroll down to see each topic, this top CRM automation platform posts under a number of strands that are listed sequentially on their main page. Growth, Updates, Culture, and Spotlight are some of the headers.
The culture is especially unique, exploring issues like Black Lives Matter, pandemic-survival enterprises, and mental health issues. The blog is distinct from more procedural competitors due to its eclecticism.
While the Growth strand goes further into content marketing and CRM concerns, Spotlight looks at a few case examples. If you want to read about customer relationships in general rather than just email marketing problems, this is a wonderful site to follow.
The culture is especially unique, exploring issues like Black Lives Matter, pandemic-survival enterprises, and mental health issues. The blog is distinct from more procedural competitors due to its eclecticism.
While the Growth strand goes further into content marketing and CRM concerns, Spotlight looks at a few case examples. If you want to read about customer relationships in general rather than just email marketing problems, this is a wonderful site to follow.
One minor complaint could be that its navigation is a bit awkward. Although the posting schedule is not very clear, it seems like they publish a number of new pieces every week, and the authors' styles range from informal to semi-formal.
8. AWeber Blog
AWeber is a landing page builder that maximizes mailing list subscriptions and email interaction. Instead of using stock photographs, they frequently use eye-catching, powerful infographics to accompany their blog posts.
The focus is on the sales function. More newsworthy or "how to" articles are interspersed with case studies of happy customers. One article, for example, was written by a platform-using entrepreneur and stay-at-home mother. The useful articles provide much of material and are well-illustrated, with bullet points to draw attention to key issues.
The focus is on the sales function. More newsworthy or "how to" articles are interspersed with case studies of happy customers. One article, for example, was written by a platform-using entrepreneur and stay-at-home mother. The useful articles provide much of material and are well-illustrated, with bullet points to draw attention to key issues.
Articles range in duration from three to eight minutes, and recent ones have addressed subjects including SEO optimization and subscription collection.
9. Mailchimp’s Blog
As one of the top email marketing and newsletter systems in the world and one of G2's Best Global Software Companies in 2021, Mailchimp hardly needs an introduction.
Its blog is well designed, with illustrations for every post and a fancy font for the headers that kind of looks like the New Yorker's famous typography. The "how to" articles from Mailchimp are written in a semi-formal style and are long and knowledgeable.
Customer case studies are available to help give Mailchimp's content more individuality. Interestingly, some of these come with footage from interviews, which adds diversity. A realistic tone is added by hand-drawn illustrations. There are also sporadic round-ups of marketing books.
Its blog is well designed, with illustrations for every post and a fancy font for the headers that kind of looks like the New Yorker's famous typography. The "how to" articles from Mailchimp are written in a semi-formal style and are long and knowledgeable.
Customer case studies are available to help give Mailchimp's content more individuality. Interestingly, some of these come with footage from interviews, which adds diversity. A realistic tone is added by hand-drawn illustrations. There are also sporadic round-ups of marketing books.
A few minor complaints: it's difficult to view posting dates or filter all articles in a single thread until you click on each one. Apart from that, this blog is as good as expected.
10. The Email Marketers Blog
Expert email marketing firm As an internationally dispersed crew of professionals, the email marketers are undoubtedly knowledgeable about their subject. In addition to sporadic news releases, there are articles on the fundamentals (A/B testing, market segmentation), in-depth topics (retention emails, holiday email marketing), email marketing tools, and profiles on some of their partners and clients (including Klayvio).
It's a very user-friendly tool that highlights articles that are thematically linked to the content you're currently reading. Their in-depth articles, like the one below, may be lacking in references and hyperlinks, but they are not lacking in insight.
It's a very user-friendly tool that highlights articles that are thematically linked to the content you're currently reading. Their in-depth articles, like the one below, may be lacking in references and hyperlinks, but they are not lacking in insight.
11. Keap’s Email Marketing Blog
Since Keap's email marketing articles are a subset of their B2B marketing blog, they are published approximately once a month. Nevertheless, because they are packed with interesting information and analysis, they are worthwhile to read and consult.
For example, according to the example article below, more than 47% of subscribers read emails based just on the subject line. The headlines of thematically related pieces are intermingled, taking you down new and intriguing rabbit holes, and their editorial style is clear and easy to read.
Keap is an all-in-one CRM, and it's worth visiting to explore the many aspects of its two blogs (marketing and product).
For example, according to the example article below, more than 47% of subscribers read emails based just on the subject line. The headlines of thematically related pieces are intermingled, taking you down new and intriguing rabbit holes, and their editorial style is clear and easy to read.
Keap is an all-in-one CRM, and it's worth visiting to explore the many aspects of its two blogs (marketing and product).
12. SendX Blog
SendX's articles, which are helpfully tagged for subject matter, cover a wide range of topics, including how to boost attendance at online events and webinars and how to market cryptocurrency items. They take five to ten minutes to read.
This is one of the easiest blogs to navigate since, unlike most marketing blogs, you can filter by article author in addition to topic or category. The author's style varies from semi-formal to college, and the material is interspersed with colorful images and screenshots. The incorporated tables of contents, which allow you to go directly to a key point, are another helpful feature.
The one significant issue we have with this extensive blog is that the posts aren't dated, and it's difficult to tell how often it's updated.
This is one of the easiest blogs to navigate since, unlike most marketing blogs, you can filter by article author in addition to topic or category. The author's style varies from semi-formal to college, and the material is interspersed with colorful images and screenshots. The incorporated tables of contents, which allow you to go directly to a key point, are another helpful feature.
The one significant issue we have with this extensive blog is that the posts aren't dated, and it's difficult to tell how often it's updated.
13. Campaign Monitor Blog
One of Campaign Monitor's blog's distinctive features is that it indicates which items are trending, allowing you to see what's particularly well-liked before reading further. Topics, like their article on the distinction between marketing to Gen Z and Millennials, are witty, topical, and detailed. You will find a wide range of topics, from social media to email marketing strategy.
This is a terrific resource to share because it includes links to useful sites and some of the best explanation graphics we've seen. Campaign Monitor's blog features a grid-format image-led style with brief explanations that show up when you rollover each header, and its email builder is high on visually appealing design.
This is a terrific resource to share because it includes links to useful sites and some of the best explanation graphics we've seen. Campaign Monitor's blog features a grid-format image-led style with brief explanations that show up when you rollover each header, and its email builder is high on visually appealing design.
Though not on a regular basis, articles are updated many times a month and can take up to 10 minutes to read. The blog is beautifully designed and extremely well-written.
14. The Moosend Marketing Blog
The blog of email service provider (ESP) Moosend features a special filtering feature that allows you to display articles that are targeted at novice, intermediate, or experienced marketers. Additionally, there are sidebars that highlight tutorials and resources in case any of the topics pique your interest.
The subjects, authors, and introductory paragraphs of each article are highlighted on a scrolling page. There are Read More links to direct readers to the relevant article. Carousels of the highlighted aspects are also present.
The subjects, authors, and introductory paragraphs of each article are highlighted on a scrolling page. There are Read More links to direct readers to the relevant article. Carousels of the highlighted aspects are also present.
The articles by Moosend are comprehensive, properly cited, and use screenshots and bullet points to highlight important lessons. Numerous connections to helpful resources are included in Listicles, and authors are identified. Most usefully, their "how to" pages are filled with excellent examples from leading brands.
15. Designmodo Blog
On its blog page, Designmodo makes a statement with enormous headers and pictures. The emphasis on design is to be expected from a design-led platform for landing pages and email templates. Valentine's Day email newsletters, email marketing campaign structure, and contemporary site design and user interface developments are some recent issues.
There is a table of articles, lots of screenshots and graphics, and new entries are published about once a week. Because bylines are provided, readers can establish a rapport with reliable bloggers. Clicking on a writer's name allows users to view all of their articles as well as more information about their background and area of expertise.
There is a table of articles, lots of screenshots and graphics, and new entries are published about once a week. Because bylines are provided, readers can establish a rapport with reliable bloggers. Clicking on a writer's name allows users to view all of their articles as well as more information about their background and area of expertise.
The blog page makes it easy to find news stories, and "Editors' Picks" make surfing easier. You should add this excellent blog to your browser's bookmarks.
Discover the best email marketing content
Writing a successful email needs much knowledge and expertise in the field of email marketing. Small businesses might easily squander hours each day simply looking through all of these fantastic email marketing blogs. It would be quite beneficial to have a method for identifying and compiling excellent and helpful content so that you can easily locate it.
Luckily, we've reached the same conclusion. A newsletter with fresh marketing content has been gathered and curated by us. Links to numerous excellent publications on email campaign design and omnichannel marketing issues are included, even though it covers a wide range of marketing themes.
Visit this link and register to guarantee that you receive the greatest marketing materials directly in your mailbox.
Luckily, we've reached the same conclusion. A newsletter with fresh marketing content has been gathered and curated by us. Links to numerous excellent publications on email campaign design and omnichannel marketing issues are included, even though it covers a wide range of marketing themes.
Visit this link and register to guarantee that you receive the greatest marketing materials directly in your mailbox.
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